Geely Chairman Eric Li Invests into New Premium Smartphone Maker

2021 September 28, Wuhan, China. Hubei Xingji Shidai Technology Co. Ltd, a company founded by Geely Holding Group Chairman Eric Li, signed a strategic cooperation agreement with the Wuhan Economic and Technological Development Zone and announced its entry into the mobile devices sector. The new company will establish its headquarters in Wuhan with a focus on integrating global technologies and resources to develop premium smart devices including smart phones to global consumers.

With the fast paced evolution of mobile communication technologies and consumer increasing dependence on smart phones, the development prospects for higher-end and smarter devices shows great promise. Xingji Shidai is positioning itself in the premium segment of the smart phone market by giving full play to Geely’s extensive experience in design, R&D, high-end smart manufacturing, industrial chain integration, vehicle intelligence, software development, and global infrastructure including its planned low-orbit satellite network.

Chairman of Geely Holding Group, Eric Li said

“Mobile phones and devices have quickly evolved into mobile terminals and application platforms which not only allow users to enjoy the fruits of innovation in the quickest manner possible, they also act as a pathway to greater automotive applications. There is a close connection in technologies within intelligent vehicle cockpits and smartphone software technologies. The major trend in the coming future is to create user ecosystems across borders and provide users with a more convenient, smarter, and seamlessly connected multi-screen experiences.”

Geely has increased its investments in forward-looking technologies as it accelerates its transformation to becoming an innovative mobility technology enterprise. The development of mobile devices, satellites, and aeromobility are all part of the Group’s transformation programmes. On September 27th, Geely’s first satellites rolled off the production line at Geely’s newly operational Intelligent Satellite Production and Testing Centre in Taizhou, paving a new milestone in the Group’s efforts to develop an integrated future mobility ecology.

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